本视频教程是由RippleTraining机构出品的Final Cut Pro X商业剪辑技巧视频教程，Ripple Training Commercial Editing Techniques，时长：1小时40分，大小：1 GB，MP4高清视频格式，教程使用软件：Final Cut Pro X，共7个章节，作者：Abba Shapiro，语言：英语。
Final Cut是苹果推出的一款非线编软件，原生64位软件，基于Cocoa编写，支持多路多核心处理器，支持GPU加速，支持后台渲染，可编辑从标清到4K的各种分辨率视频，ColorSync管理的色彩流水线则可保证全片色彩的一致性。Final Cut Pro X、Motion以及Compressor三款软件可以配合使用，Final Cut类似于Adobe Premier用于剪辑，Motion类似于Adobe After Effects用于特效制作，Compressor用于视频导出转码。
Final Cut Pro X 在视频剪辑方面进行了大规模更新，新的Magnetic Timeline“磁性时间线”可令多条剪辑片段，如磁铁般吸合在一起。同样，剪辑片段能够自动让位，避免剪辑冲突和同步问题。Clip Connections片段相连功能可将B卷、音效和音乐等元素与主要视频片段链接在一起，Compound Clips可将一系列复杂元素规整折叠起来，Auditions则可将多个备选镜头收集到同一位置，循环播放来挑选最佳镜头。Final Cut Pro X为原生64位软件，基于Cocoa编写，支持多路多核心处理器，支持GPU加速，支持后台渲染，可编辑从标清到4K的各种分辨率视频，ColorSync管理的色彩流水线则可保证全片色彩的一致性。Final Cut Pro X的人人素材另一项主要革新是内容自动分析功能，载入视频素材后，系统可在用户进行编辑的过程中，自动在后台对素材进行分析，根据媒体属性标签、摄像机数据、镜头类型，乃至画面中包含的任务数量进行归类整理。
Ripple Training Commercial Editing Techniques
Learn commercial editing techniques that help sell your product and leave a lasting impression. Understand the “why” behind editorial decisions and how they support or detract from the message.
We show you where to begin; with a solid script and theme. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience clearly understands what the story and the product are about, and how the product can help solve their problem.
Here are a few of the questions this tutorial addresses:
*Where is the best place to start when creating a commercial?
*How do I know if my commercial is effective?
*How do I create stronger conflict and resolution?
*How do I ensure my message isn’t being lost?
*Whose story is this anyway?
*How do I create a stronger emotional payoff?
Apply techniques that make your marketing more effective. Utilize the power of visual storytelling to sell ideas in ways that words are not able.
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